It caught your eye. It made you laugh. You watched it twice. That’s the whole point.
There’s good marketing.
There’s forgettable marketing.
And then… there’s marketing that slaps.
You know it when you see it.
It hits different.
It makes you feel something. Laugh. Cry. Double tap.
Or say out loud: “Okayyyyy. That was GOOD.”
Slap-worthy marketing is creative with a point.
It’s not random or gimmicky – it’s aligned, sharp, and so undeniably well-executed that it earns your attention, your memory, and maybe even your loyalty.
What Makes Marketing Slap?
It:
- Has a crystal-clear message
- Doesn’t try too hard, but goes hard
- Feels like it knows you
- Delivers value – or vibes – instantly
- Isn’t afraid to be a little extra
Let’s break it down with a few real-world winners that have crushed it.
Slap #1: Duolingo on TikTok
You’ve seen the green owl. You’ve heard its screams.
Duolingo took its mascot—a boring ol’ cartoon bird—and made it a chaotic, Gen-Z-loving, slightly unhinged star on TikTok.
They lean fully into absurdity and react to trending sounds, moments, and comments with hilarious relevance.
Why it slaps:
It doesn’t feel like a brand. It feels like a person with a personality.
And it made an entire new generation care about learning languages again.
Slap #2: “She’s Birdie” Personal Safety Alarm
She’s Birdie sells personal alarms for women – but they market with emotion, empowerment, and a fierce identity.
Their videos show real stories, smart use cases, and bold, feminist-driven copy.
They’re not just selling safety – they’re selling strength.
Why it slaps:
The mission shows up in the marketing.
You don’t just remember the product. You want to share it, buy it, gift it.
Slap #3: Glossier’s User-Generated Uprising
Glossier didn’t build a brand. They built a cult following.
Their strategy? Use real users, selfies, reviews, and fan content to power their entire visual and social presence.
Why it slaps:
Relatable content. Real people. Beautiful simplicity.
It felt like a friend made it. And that’s why it worked.
Slap #4: “It’s a Tide Ad” Campaign
Let’s throw it back to the Super Bowl.
Tide aired a campaign that hijacked other commercial tropes and ended every one with:
“Wait… is this a Tide ad?”
Why it slaps:
Unexpected. Smart. Hilarious.
It rewired how people watched other ads.
Tide became a brand you talked about – in the middle of commercials.
What It Looks Like When You Slap
Marketing that slaps isn’t about having a huge budget or a viral formula.
It’s about having a strong brand POV—and knowing how to express it in the most aligned, unexpected, or wildly you way possible.
It could be:
- A reel that nails your tone of voice
- A carousel that hooks people in with zero fluff
- A brand identity that makes people say “dang, who did that?”
What We Do at Unbridled
We build things that slap – period.
We don’t tweak what’s there. We rebuild what works.
Our formula?
- Strategy so clear you see it
- Messaging that feels magnetic
- Creative that earns attention
Because safe marketing blends in.
But the stuff that slaps? That’s what get us going!
Want to create content that actually gets noticed?
Let’s make something that hits.
#MarketingThatSlaps #UnbridledStrategy #CreativeThatHits #RunWild
