Sodécor
Industry: Luxury Interior Design
The Challenge
Our client needed a brand as timeless and sophisticated as her interior design work.
She had the vision and the clientele – but not a name or visual identity that reflected her style, aesthetic, or value.
The Unbridled Solution
We dove deep into our client’s essence – through our Brand Identity Workshop – extracting inspiration from her story, language, design style, and even casual comments.
From that exploration, Sodécor was born.
A new word. A bold brand. A signature aesthetic.
Brand Deliverables
- Brand Name Creation: Sodécor is more than a name. It’s an action. A feeling. A moment clients experience when a space becomes something more.
- “Maison” Logo Design: A modern sans-serif font with expanded elegance. A sophisticated hand-drawn accent on the É. Another hand-drawn element in the ring design was inspired by client insight. A visual identity that feels structured, personal, and dramatic. And, who doesn’t love the word play with maison…IYKYK.
- Custom Brand Collateral: Oversized square “business card” (5″x5″) as a visual showcase. Black-and-white portrait reverse with bold brand messaging. Branded keychain concept for luxury gifting.
- Design Philosophy: The rings circling the logo represent freedom, creativity, and fluid inspiration – exactly what we unearthed during our creative process.
Sodécor’s brand now reflects who our client is, how she works, and what her clients feel. The brand identity is timeless, distinct, and magnetic to her ideal clientele.
Visual Gallery
